Assignment # 3. Evaluation of Media Essay Example

Assignment # 3. Evaluation of Media Essay Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46. 4 percent from 2003 to 2004 and grew another 22. 7 percent in 2005. It is now a $4. 5 billion industry (Belch Belch 2009). Strayer University is a college formerly known as Strayer college of Baltimore whose headquarters is in Arlington Virginia. The for-profit university currently has 88 locations and is assessable online internationally. In an attempt to further Strayer’s reach three media options are recommended: Content Sponsorship, Advetiainment and Ad-Supported Video on Demand. Utilizing these strategies will help Strayer develop a cohesive and appealing integrated marketing campaign. These strategies are called branded entertainment, which is a form of advertisement that blends marketing and entertainment through television, film, music, talent and technology. The first branded entertainment strategy that is recommended is Advertainment. Advertainment is the creation of video and/or music content by an advertiser in an attempt to entertain views while advertising their products. For example, a company may plan an outdoor concert for the sole purpose of advertising their brand. Strayer could benefit from this by planning a short series of commercials interviewing famous people or people with extraordinary stories that have graduated from a non traditional college and have become extremely successful. We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second branded entertainment strategy is content sponsorship. Content sponsorship is when an advertiser rather than developing their own content; some advertisers agree to sponsor specific programs, receiving product placement, integration and promotions in return. For example, MTV decides to have the MTV awards and they look for companies who wish to donate money to the events cost in return for advertisement opportunities during the scheduled event. Strayer University can benefit from this strategy by sponsoring a new movie that is coming on television for the first time. The type of movie that they should sponsor should be one that targets their specific consumer: career professionals, parents, and non traditional students. Lastly, the Ad-Supported Video on Demand branded entertainment strategy. Ad-Supported Video on Demand is specialized content programs offered through cable TV networks that are developed by advertisers and provided to the cable operators for free (Belch Belch 2009). Strayer University could benefit from this type of advertisement by producing a short presentation on the success stories of Strayer University. After considering the branded entertainment strategies, media planning is of paramount importance. Media planning is a series of decisions involved in the delivery of an advertising message to prospective purchasers and or users of a product or services. The media plan determines the best way to get the advertisers message to the market (Belch Belch 2009). In other words, we will use branded entertainment techniques however, what are the best ways to do so? Would sponsoring a music video award show be better than sponsoring an outdoor concert? Decisions such as these are critical to creating a successful integrated marketing campaign. Situation Analysis Strayer currently has 88 campus locations and is assessable on the World Wide Web. Strayer currently has 45, 491 students enrolled ( Strayer University). Strayer’s current competitors are other online universities such as Devry, Capella, Waldern and Phoenix. In addition to the online universities Strayer also competes with public and private universities. However, at this time Strayer targets the nontraditional student by the tagline â€Å"we fit your life†. Media Plan The recommended media plan begins with the goal of making Strayer known as the non traditional school for non traditional people who are ready to excel. First, the university would use ad a job fair from noon until the eight in the evening at a hotel. In order creating a job fair and them sponsor a Movie on television. In addition, Strayer should produce a 30 minute movie to be watched on video on demand about strayer success stories. During each of the previous advertiaiment and sponsorship strayer should advertise for its on demand movie. The range on the TV advertianment and sponsorship is vast. If the sponoship is done at the right time, on lifetime the commercials can be expected to reach 3. 9 milliion viewers. The premiere of Jennifer Love Hewitts original movie on Monday night about a housewife turned prostitute hooked Lifetime the second-largest telefilm delivery of 2010 reaching 3. 9 million viewers on July 19, according to Nielsen data. Included in that total were 2. 09 million adults 25 to 54, 1. 88 million persons 18 to 49, 1. 36 million females 18 to 49 and 1. million women 25 to 54 ( internet source). In addition, Rentrak stated that, VOD viewers spent more than 3. 1 billion hours watching on-demand content last year. In an average month, 45% of enabled set-top boxes are accessing VOD. Active users of VOD are ordering an average of 16. 4 free programs per month, 8. 7 subscription programs and 2. 0 movies-on-demand. Viewers placed 5. 1 billion FOD orders and spent nearly 1. 6 billion hours watching FOD cont ent. Subscription VOD content generated 1. 6 billion transactions and more than 1. 1 billion hours of playtime. Transactional VOD content generated over 208 million orders, totaling over $963 million in gross revenues. Frequency The frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Thomas Smith wrote a guide called Successful Advertising in 1885 that is still being used today which states found the following: The first time people look at any given ad, they dont even see it. The second time, they dont notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that theyve seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a little irritated with it. The eighth time, they start to think, Heres that confounded ad again. The ninth time, they start to wonder if theyre missing out on something. The tenth time, they ask their friends and neighbors if theyve tried it. The eleventh time, they wonder how the company is paying for all these ads. The twelfth time, they start to think that it must be a good product. The thirteenth time, they start to feel the product has value. The fourteenth time, they start to remember wanting a product exactly like this for a long time. The fifteenth time, they start to yearn for it because they cant afford to buy it. The sixteenth time, they accept the fact that they will buy it sometime in the future. The seventeenth time, they make a note to buy the product. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product. The nineteenth time, they count their money very carefully. The twentieth time prospects see the ad, they buy what is offering. Based on this philosophy, our frequency number will be 20. During the Advertainment, we will make sure that we expose our attendees to the Job Fair advertisement at least 20 times before the date. During the sponsoring of our movie we will make sure that we involve our advertisement 20 times and have our video on demand advertisement make reference to strayer 20 times. Assignment # 3. Evaluation of Media Essay Example Assignment # 3. Evaluation of Media Essay Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46. 4 percent from 2003 to 2004 and grew another 22. 7 percent in 2005. It is now a $4. 5 billion industry (Belch Belch 2009). Strayer University is a college formerly known as Strayer college of Baltimore whose headquarters is in Arlington Virginia. The for-profit university currently has 88 locations and is assessable online internationally. In an attempt to further Strayer’s reach three media options are recommended: Content Sponsorship, Advetiainment and Ad-Supported Video on Demand. Utilizing these strategies will help Strayer develop a cohesive and appealing integrated marketing campaign. These strategies are called branded entertainment, which is a form of advertisement that blends marketing and entertainment through television, film, music, talent and technology. The first branded entertainment strategy that is recommended is Advertainment. Advertainment is the creation of video and/or music content by an advertiser in an attempt to entertain views while advertising their products. For example, a company may plan an outdoor concert for the sole purpose of advertising their brand. Strayer could benefit from this by planning a short series of commercials interviewing famous people or people with extraordinary stories that have graduated from a non traditional college and have become extremely successful. We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment # 3. Evaluation of Media specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The second branded entertainment strategy is content sponsorship. Content sponsorship is when an advertiser rather than developing their own content; some advertisers agree to sponsor specific programs, receiving product placement, integration and promotions in return. For example, MTV decides to have the MTV awards and they look for companies who wish to donate money to the events cost in return for advertisement opportunities during the scheduled event. Strayer University can benefit from this strategy by sponsoring a new movie that is coming on television for the first time. The type of movie that they should sponsor should be one that targets their specific consumer: career professionals, parents, and non traditional students. Lastly, the Ad-Supported Video on Demand branded entertainment strategy. Ad-Supported Video on Demand is specialized content programs offered through cable TV networks that are developed by advertisers and provided to the cable operators for free (Belch Belch 2009). Strayer University could benefit from this type of advertisement by producing a short presentation on the success stories of Strayer University. After considering the branded entertainment strategies, media planning is of paramount importance. Media planning is a series of decisions involved in the delivery of an advertising message to prospective purchasers and or users of a product or services. The media plan determines the best way to get the advertisers message to the market (Belch Belch 2009). In other words, we will use branded entertainment techniques however, what are the best ways to do so? Would sponsoring a music video award show be better than sponsoring an outdoor concert? Decisions such as these are critical to creating a successful integrated marketing campaign. Situation Analysis Strayer currently has 88 campus locations and is assessable on the World Wide Web. Strayer currently has 45, 491 students enrolled ( Strayer University). Strayer’s current competitors are other online universities such as Devry, Capella, Waldern and Phoenix. In addition to the online universities Strayer also competes with public and private universities. However, at this time Strayer targets the nontraditional student by the tagline â€Å"we fit your life†. Media Plan The recommended media plan begins with the goal of making Strayer known as the non traditional school for non traditional people who are ready to excel. First, the university would use ad a job fair from noon until the eight in the evening at a hotel. In order creating a job fair and them sponsor a Movie on television. In addition, Strayer should produce a 30 minute movie to be watched on video on demand about strayer success stories. During each of the previous advertiaiment and sponsorship strayer should advertise for its on demand movie. The range on the TV advertianment and sponsorship is vast. If the sponoship is done at the right time, on lifetime the commercials can be expected to reach 3. 9 milliion viewers. The premiere of Jennifer Love Hewitts original movie on Monday night about a housewife turned prostitute hooked Lifetime the second-largest telefilm delivery of 2010 reaching 3. 9 million viewers on July 19, according to Nielsen data. Included in that total were 2. 09 million adults 25 to 54, 1. 88 million persons 18 to 49, 1. 36 million females 18 to 49 and 1. million women 25 to 54 ( internet source). In addition, Rentrak stated that, VOD viewers spent more than 3. 1 billion hours watching on-demand content last year. In an average month, 45% of enabled set-top boxes are accessing VOD. Active users of VOD are ordering an average of 16. 4 free programs per month, 8. 7 subscription programs and 2. 0 movies-on-demand. Viewers placed 5. 1 billion FOD orders and spent nearly 1. 6 billion hours watching FOD cont ent. Subscription VOD content generated 1. 6 billion transactions and more than 1. 1 billion hours of playtime. Transactional VOD content generated over 208 million orders, totaling over $963 million in gross revenues. Frequency The frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Thomas Smith wrote a guide called Successful Advertising in 1885 that is still being used today which states found the following: The first time people look at any given ad, they dont even see it. The second time, they dont notice it. The third time, they are aware that it is there. The fourth time, they have a fleeting sense that theyve seen it somewhere before. The fifth time, they actually read the ad. The sixth time they thumb their nose at it. The seventh time, they start to get a little irritated with it. The eighth time, they start to think, Heres that confounded ad again. The ninth time, they start to wonder if theyre missing out on something. The tenth time, they ask their friends and neighbors if theyve tried it. The eleventh time, they wonder how the company is paying for all these ads. The twelfth time, they start to think that it must be a good product. The thirteenth time, they start to feel the product has value. The fourteenth time, they start to remember wanting a product exactly like this for a long time. The fifteenth time, they start to yearn for it because they cant afford to buy it. The sixteenth time, they accept the fact that they will buy it sometime in the future. The seventeenth time, they make a note to buy the product. The eighteenth time, they curse their poverty for not allowing them to buy this terrific product. The nineteenth time, they count their money very carefully. The twentieth time prospects see the ad, they buy what is offering. Based on this philosophy, our frequency number will be 20. During the Advertainment, we will make sure that we expose our attendees to the Job Fair advertisement at least 20 times before the date. During the sponsoring of our movie we will make sure that we involve our advertisement 20 times and have our video on demand advertisement make reference to strayer 20 times.

Catcher in the Rye Analysis Essays

Catcher in the Rye Analysis Essays Catcher in the Rye Analysis Paper Catcher in the Rye Analysis Paper Essay Topic: The Catcher in the Rye The Catcher In the Rye Abandonment the act of one leaving or being left; or as every young adult sees It, the act of leaving and losing the ones you love forever. Many teenagers fear their friends and families leaving when they grow out of their transition from childhood to adulthood. Holder Coalfields life is revolving around his anxiety of abandonment in J. D. Clingers novel, Catcher in the Rye. Holders apprehension of desertion springs from his inability to maintain friendships, incompetence to deal with his feelings, and Incapability to cope with the pain of missing people. Holder Coalfields withdraw from society stems from his feeling of abandonment through his relationships with friends and family. Holders withdraw from society stems from his inability to maintain friendships and relationships. Slinger makes it clear that Holder doesnt have the best relations with people. Holder talks with Sally Hayes and suggests that the two of them leave the city together and spend their lives together. When the conversation with Sally ceasefires, Holder says, We both hated each others guts by that time. You could see there wasnt any sense trying to have intelligent conversation. I was sorry as hell Id started it (Slinger 133). Holders anger of when she states that she does not want to leave escalates throughout the passage and ruins their relationship. Holders inability to maintain healthy relationships and friendships cause him to remove himself from society. Another cause as to why Holder withdraws from society roots from his Incompetence to deal with his feelings. Holder was talking to Phoebe, and she asked him what he likes. Holder presumes to say that he Likes Allele and he liked sitting with Phoebe and talking to her. When Phoebe said that Holder couldnt like Allele because hes dead, Holder yells, l know hes dead! Dont you think I know that? I can still like him, though, cant l? Just because somebody dead, you dont stop liking them, for Gods sake especially if they were a thousand times nicer than the people you know theatre alive and all (Slinger 171). Holder lashes out towards Phoebe because he Anton handle the fact that he still loves and misses Allele, even though Allele Is gone forever. He knows that Allele will never be with them again and it angers him because he still cant get over the traumatic realization that Allele is vanished from his life. A portion of the reasoning behind Holders choice to back away from society stems from his incompetence to deal with his feelings. A third reason as to why Holder tries to pull away from society is his incapability to deal with the pain of people being gone. Holder often hides things deep inside ND doesnt let people know that he misses them.

culture in nursing Essays

culture in nursing Essays culture in nursing Essay culture in nursing Essay Cultural Assessment Culture in Nursing Nurses need to be culturally sensitive and culturally competent because a persons culture is the foundation for what they believe in and how they act. It is especially important when it comes to a persons health. A patients culture can influence the decisions they make in regards to their health and treatment. Berman, Snyder, Kozier, Erb (2008, p. 506) define culture as nonphysical traits, such as values, beliefs, attitudes, and customs, that are shared by a group of people and passed from one generation to the next. Nursing is a practice that should incorporate all of these traits. It is essential to understand the patients culture because it will enable us to provide them with the highest quality care possible. This United States has a myriad of people from all cultures and the diversity that exists in hospitals is the reason we should not be ethnocentric. Ethnocentrism is the belief that ones own culture or way of life is better that that of others (Berman, 2008, p. 315). Every client we take care of will have their own views regarding their health. It is our Job to nderstand their perspective and not let our personal views or opinions get in the way of their wishes and desires regarding their treatment plan. The Students and Clients Cultures Guadalupe Maria Armenta is a 23-year-old Hispanic female. She is my sisters best friend and is currently in college to obtain her GED. She was born in Mexico and her family migrated to the United States with her when she was fourteen years old. She has lived in Houston, TX since she arrived to U. S. and has adapted to the way of American living. Maria has learned English, but speaks it with an accent and since er parents have not learned English, she prefers to speak Spanish. Although we are both Hispanic, Maria did not grow up here like I did. Her beliefs and values were already established from the way of living in Mexico when she arrived here. When it comes to her health, Maria usually does not seek medical attention when she is ill. She prefers to use remedios caseros translated to mean natural remedies. In her culture, the mother is the one who takes care of the sick in the family. Her mother will make teas using different herbs to treat different symptoms, r she will make a concoction with different natural ingredients to make a remedy. On occasion she will see a curandera. A curandera is somebody who practices folk medicine. This person will prepare treatments or have a healing ritual or practice for the sick. I believe in modern medicine and will go see a doctor on the onset of symptoms. One of the reasons why Maria may not seek healthcare may be due to her socioeconomic status. Maria lives at home with her parents and three younger siblings. Her mother is a housewife and her dad works outside the home as a painter. They live paycheck by paycheck and cannot afford to have medical insurance. Her two younger siblings have Medicaid and are usually the only ones who will see a doctor when they are sick. I am blessed that my Job offers medical, dental, and vision insurance. Regarding our spiritual needs, Maria is a very devoted catholic. Maria goes to misa every Sunday and prays with the rosary every day. I am nondenominational and would like to go to church every Sunday but my Job does not allow it. She will wear the necklace with Virgin Mary on it because she believes it protects her from harm nd illness. Maria is a faithful member of her church and she will seek her priest and other church members when she needs advice. In the past, when somebody has been very sick in Marias family, the priest will come over and pray for them and then sprinkle holy water on them. Her belief is that God has blessed the water and its power to heal is greater than any medicine a doctor prescribes. When it comes to death, Marias spiritual belief is to pray a holy rosary using rosary beads and crucifix for the dead for a novena, or nine days. She believes praying the rosary will help he soul into heaven. In my church, we pray for the person before they die and once they pass there is nothing more we can do for them. The Snares of Ethnocentrism In order to provide the best quality care I will have to be culturally sensitive and be able to convey this sensitivity to Maria, her family, and other members of the health care team. First, I will have to be aware of my own culture, personal biases, attitudes, and beliefs before I can understand another clients culture. Since Maria feels more comfortable speaking Spanish, communication with the healthcare team who cannot peak Spanish may present a problem. She may have trouble understanding the medical Jargon in English or she may not be able to effectively communicate and ask questions. In Marias culture, natural medicine is used more often than modern medicine, so certain treatments or medications necessary for her health improvement may be rejected. Due to financial constraint, she may reject the treatments or medications for fear of them being too costly. Because Maria has such strong spiritual beliefs, it may upset her to stay in the hospital and not be able to attend church. Her family and extended family are very close to her and may not be able to visit or be at the bedside if the hospital has strict visiting rules. Toward Culturally-competent Care To be able to give Maria and her family a positive hospital experience I would have to negotiate with the hospital and the staff on how we can make accommodations to make them feel comfortable and taken care of. To best understand Marias culture, I would ask questions regarding her beliefs and practices and not make assumptions. I would get Maria and her family an interpreter to ease verbal communication. If Maria r family refuses a treatment or medication I would have to respect their decision and recognize that it is their right to make their own healthcare choices. I would talk to the priest of the hospital and arrange for him to possibly make daily visits so she can still feel have spiritual support while she remains in the hospital. If she is well enough to be able to visit the hospital chapel she could do that as well. I know how important family is in Marias culture. It is especially important to have them at your side during illness so I would inform the family of vising hours and allow them to otate in and out of the room so they can each have a chance to spend time with her. When taking care of any client from another culture, it will be important to consider all parts of the client including: physical, psychological, socio-and cultural heritage, developmental, and spiritual needs. Reference Berman n er S. J. , Kozier, B ). Kozier and Erbs tundamentals ot nursing: Concepts, process, and practice (8th ed. ). Upper Saddle River: Pearson and Prentice Hall. Jarvis, C. (2008). Physical examination and health assessment (5th ed. ). St. Louis, MO: Saunders

Glossary of Terms Regarding Evolution

Glossary of Terms Regarding Evolution Following are definitions of common terms referring to the Theory of Evolution that everyone should know and understand, though this is by no means a comprehensive list. Many of the terms are often misunderstood, which can lead to an inaccurate understanding of evolution. The links lead to more information on the topic: Adaptation: Changing to fit a niche or survive in an environment Anatomy: Study of the structures of organisms Artificial Selection: Characteristics selected by humans Biogeography: Study of how species are distributed across the Earth Biological Species: Individuals that can interbreed and produce viable offspring Catastrophism: Changes in species that happen because of quick and often violent natural phenomena Cladistics: Method of classifying species in groups based on ancestral relationships Cladogram: Diagram of how species are related Coevolution: One species changing in response to changes in another species that it interacts with, particularly predator/prey relationships Creationism: Belief that a higher power created all life Darwinism: Term commonly used as a synonym for evolution Descent With Modification: Passing down traits that might change over time Directional Selection: Type of natural selection in which an extreme characteristic is favored Disruptive Selection: Type of natural selection that favors both extremes and selects against the average characteristics Embryology: Study of the earliest stages of development of an organism Endosymbiotic Theory: Currently accepted theory as to how cells evolved Eukaryote: Organism made of cells that have membrane-bound organelles Evolution: Change in populations over time Fossil Record: All known traces of past life ever found Fundamental Niche: All available roles an individual can play in an ecosystem Genetics: Study of traits and how they are passed down from generation to generation Gradualism: Changes in species that happen over long periods of time Habitat: Area in which an organism lives Homologous Structures: Body parts on different species that are similar and most likely evolved from a common ancestor Hydrothermal Vents: Very hot areas in the ocean where primitive life might have begun Intelligent Design: Belief that a higher power created life and its changes Macroevolution: Changes in populations at the species level, including ancestral relationships Mass Extinction: Event in which large numbers of species died out completely Microevolution: Changes in species at a molecular or gene level Natural Selection: Characteristics that are favorable in an environment and are passed down while undesirable characteristics are bred out of the gene pool Niche: ​Role an individual plays in an ecosystem Organelle:Â  Subunit within a cell that has a specific function Panspermia Theory: Early theory proposing that life came to Earth on meteors from outer space Phylogeny: Study of relative connections between species Prokaryote: Organism made up of the simplest type of cell; has no membrane-bound organelles Primordial Soup: Nickname given to the theory that life started in the oceans from the synthesis of organic molecules Punctuated Equilibrium: Long periods of consistency of a species interrupted by changes that happen in quick bursts Realized Niche: Actual role an individual plays in an ecosystem Speciation: The creation of a new species, often from evolution of another species Stabilizing Selection: Type of natural selection that favors the average of the characteristics Taxonomy: ​Science of classifying and naming organisms Theory of Evolution: Scientific theory about the origins of life on Earth and how it has changed over time Vestigial Structures: Body parts that seem to no longer have a purpose in an organism

Leading - Understand Groups and Teams Essay Example | Topics and Well Written Essays - 1000 words

Leading - Understand Groups and Teams - Essay Example This implies that organization leaders need to be concerned with people working within the organization as much as they are concerned with results and expectations. Crises are usual occurrences in an organization. A crisis can have disastrous results on an organization that lacks concrete management or leadership. Leading an organization in the first few months after a disaster is of particular interest since it requires balancing the needs and expectations of the organizations as well as those of other stakeholders (Kalb, 1993). This essay will discuss the expectations of an organizational leader in the few months after a disaster. The essay will discuss the group model of leadership as opposed to team model. Leading an organization for the first few months after a disaster has occurred is challenging to both the leader and the employees. This is because there is need to find a solution to the immediate problems as well as ensure employee satisfaction. Being successful in organizati onal leadership requires organizational leaders to organize their employees in order to achieve the objectives of the organization as well as employee satisfaction. In this case, an organizational leader will employ either a team model or a group model. A group leadership model will be the most appropriate in steering the organization through the crisis. The group leadership model has groups as its basic structure. In this case, a group is composed of people with similar work objectives. As opposed to team models, group models are easy to develop since they are based on visible qualities of employees, it will also be easy for an organization leaders to steer an organization from a crisis through group leadership. Unlike teams, groups are made of people who are united by a common goal or problem. In this case, the common problem will be the disaster that has occurred within the organization. A group will also be based on the availability of a common solution for the immediate problem . This factor makes group leadership models to be more preferable than team models. Unlike groups, team are concerned with success in a particular area of strategic management. Leading an organization through a crisis requires facing or accepting reality. This will involve establishing the root cause of the problem before coming up with possible solution. If the cause of a crisis is a natural disaster, then the organization leader will be concerned with finding both short term and long-term measures to fix the problem. A crisis resulting from natural disasters may make things worse for the organization and therefore, organizational leaders should be prepared to tackle any aftermath or occurrence. Before trying to fix the problem, a leader needs to address the available groups of employees. This will involve creation of positive behaviours that will enable the employees to survive through the resultant problems that were caused by the natural disaster. Understanding group behaviours will be the basis of group development. The organization leader will be concerned with developing positive behaviour for each member of the group and each group. In this case, positive behaviours are behaviours that will enable the organization to achieve both short-term and long-term interventions for the immediate problems (Lawrence, Weber, Post, 2005). In the group behaviour model, knowledge, skills, and ability are significant element of organizational le

Strategic Plan Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Plan - Assignment Example objectives of the institution, strategies to address each of the objectives, at least one inmate program that will aid in achieving each objective and a method for assessing success for each objective. If this research paper was read by the public, the definite impact would be that many people would be informed about this correctional institution. criminals would fear going there and the public would know that the United states government cares for their welfare and security. The proposed strategies would probably be adopted or modified by the management at ADX Florence. The research has been done using internet sources whose references are listed at the end of this research paper. The name of this maximum facility correctional institution is ADX. it is also known by the names ADX Florence, Florence ADMAX, Supermax or the Alcatraz of the Rockies. as mentioned above, this penitentiary is governed by the Federal Bureau of Prisons of the United States. The facility was opened in 1994 and it is located at Fremont County Colorado. its security class is ranked as Supermax hence the name. actually ADX Florence is the most secure prison in the United States earning itself a record in the Guinness world book of records. the facility houses prisoners that have been rendered too dangerous or high-profile for normal prisoners. 95% of prisoners sent here have a history of violent behavior in other normal prisons. here are images of the exterior view of the prison. A published mission statement could not be found but the reason why the penitentiary was founded was to be a home to United States most violent and evil criminals most of whom had committed various murders and had no value for life. the long term goal

Gender Dynamics of Men and Women Essay Example | Topics and Well Written Essays - 1000 words

Gender Dynamics of Men and Women - Essay Example Moreover, new insights about the importance of genders are also discussed in the article. Obviously the writer has knowledge about animal behaviors and Matt Ridley seems to take special interest in animals to explain his point. His first argument questions if men are necessary at all. If the reason for their existence is for evolution purposes, then, they probably are as unimportant as males are in some animal families. â€Å"Whiptail lizards are an all male species. Various fish, crustaceans, insects, and worms can reproduce without the male sex† (Ridley, 225), he notes. This implies that if there are animals which are able to reproduce without males, then it should be possible for humans, too. The author then goes to cite the fact that there can now be virgin births through the help of science and technology. Therefore, the argument that males are necessary for reproduction is not anymore a convincing reason for their existence. Females can maintain human life without males. The second argument Ridley presents is the probability that men exist because women invented it. This may be a ridiculous idea which could get a lot of reactions from readers but the author expounds his considerations through humorous manners that it is rather entertaining than infuriating. He cites the example of the female elephant seal which chooses the strong and evil male to father her babies who might be killed by their own father as he tramples them underfoot. Ridley says, â€Å"-females are responsible for these. It is their fault because they have been allowing victors of battles to win their hearts for thousands of generations† (227). He then ends his argument with a neutral note that if women invented men, likewise, men invented women. That is, how women look at males suggests how men should be- big muscles, good looks, etc. On the other hand, sexy women with swollen breasts, small waist and big hips are what define women as suggested by the males. The ideas in th e article could be sensitive to some readers, seemingly attacking the males, suggesting that they are not needed in the modern world if the only reason for their existence is evolution. However, it is written with humorous insights which balance the issue. To some degree, this could be true. Still, males would counteract that there could be no source of semen when they get extinct. This may lead to a wider scope of the debate. Nevertheless, to stick with the article, let it be said by this author that males may sure be unimportant these days considering Ridley’s argument but child-bearing would not be as wonderful as it is without sex. Sure, there are always ways to get that excitement of love-making but I believe nothing beats that which one gets with the opposite sex. On the making of the woman and man, I strongly agree that somehow, we have created what men and women are: their roles, looks, and uses. For generations, women were known to be child-bearers, caretakers and ho usekeepers. With the rise of feminism, liberalism and fight for equality, more desirable women were created- the modern woman who has an education, culture, high-paying job, with good looks and figure. Men and women were probably created equal- equally beautiful and necessary, but we have drawn the line that separates males and females and in an ironic way, Ridley questioned the necessity of the existence of males. The Failure of Feminism on the other hand has a serious tone, almost angry in expressing the ideas presented. The article is written by Phyllis

Assess the value of Kingdon's multiple streams approach for analysing Essay

Assess the value of Kingdon's multiple streams approach for analysing agenda-setting - Essay Example The multiple stream frameworks are a combination of different public issues as well as ideas and politics (Howlett & et. al., 2009). The framework provides an opportunity to move the policy issue in the government agenda. The framework is helpful in developing strategies that is applicable for different policy areas and analyse how the policies are framed in case of lack of self-interest of the individuals. The Kingdon model analyses the situation in which the issues are involved in the political agenda and puts certain problems at the different level of priority. In addition, this theory also describes how the alternative solution to the issues is developed (Zahariadis, 2007). The Kingdon model of multiple stream theory is based on three elements that are ‘policy’, ‘problem’ as well as ‘politics’ (Furlong, n.d.). The three factors of the model facilitate change in the policy. The three streams of the Kingdon model are different from each other and are often guided through separate rules. The problem factor of the model is essential for agenda setting because it defines certain condition of the concerned issue. The ideas of the policy makers are translated to relevant policies, as they are feasible and acceptable. On the other hand, the politics stream of the Kingdon model indicates the legislative turnover, the increase in administrative pressure or dependence on nation (Howlett & et. al., 2009). The implementation of the three streams of Kingdon model in public policy ensures increased attention of the policy makers because the three factors result affects the changes in agenda. Timing is one of the vital factors in agenda because it influences the particular problem and policies linked with the issue of public policy. The three elements of the Kingdon model are independent of each other. However, for the success of agenda it is necessary that any two

Respond post Essay Example | Topics and Well Written Essays - 250 words - 1

Respond post - Essay Example at when the need for tax increase arises, which is normal, it would be difficult to get support from the public as they would interpret it as an increase in cost of living. Second, the writer highlights the proposal that a national sales tax should be established. In brief, the system would involve collecting sales tax at all retail establishments equal to 23% instead of taxing income. My response is in favor of the proposal. This is because the system would spread the tax burden evenly. This is because everyone buys things. Therefore, it curbs means of cheating and evading tax. 2. According to the article, Income Tax Reform and Flat Tax, the federal tax code is too detailed and lengthy. The writers propose a flat rate tax on income. It will make sure citizens have more money in their pockets as well as eliminate bureaucracy, long and expensive procedures during filing. Another proposal is Simple Exact Tax, and that is pure, fair and pro-growth. My response is that reform is necessary as we are evolving. The current system consumes time and money. Any error in the forms is fined by the government making the system very demanding (Jones, Thomas, & T.Lang, 2012). With the introduction of new taxes like medical excise tax, it gets more frustrating. 3. The White House and Treasury Department have released Business Tax Reform that has suggestions for simplifying tax law and stimulate economic growth. The document proposes adoption of methods that will make it easier for people to start and run startups by reducing the deductions (The White House and the Department of the Treasury, 2012). My response is that if the suggestions are to be adopted, they will spell success for most people. The benefits from this reform would provide a more generous phase-out schedule and considerably simplify and restructure the tax credit rules The White House and the Department of the Treasury. (2012, February). The Presidents Framework For Business Tax Reform. Retrieved April 18, 2015,

Effects of Evaluation and Monitoring of Ecde Programmes Essay Example for Free

Effects of Evaluation and Monitoring of Ecde Programmes Essay The researcher will attempt to investigate the background information, statement of the problem, purpose of the study; objective of the study, significant of the study, limitation of the study and delimitation of the study. The period between 0-6 years is also referred to as formative years. According to guideline series (2006) children are extremely dependent on the people for life sustaining support for example in provision of food, shelter, clothing and attention. Through interaction, punishment and rewards children turn to be individuals whom teachers, parents and other care givers want them to be. This period is very important for children because it is the foundation of their total life. Experiences of these years continue to influence the individual throughout life. It is also a period of the fastest growth and development in all aspects. The brain of the child is most malleable at this stage and hence influences such as care have greater impact. It is therefore very important to invest in early years of a child because research findings show that holistic development of an individual is during thee years Ragor(2008). Most recognized psychologist like Freud and Piaget came up with their theories after many years of observing infants in their formative years. In the united states of America(USA), the CCB is dedicated to enhancing the quality and affordable child care services for all families that was according internet(July 2001). CCB administers federal funds to states territories and tribes to assist low income families in accessing child care service while parents participate in education or training activities. CCB also funds a network of Technical Assistance projects that promote quality and strengthen programme administration. It also shares research findings and help policy makers, programme administrators, communities, caregivers and parents to understand and make good decisions about child care. In Mauritius ECDE is under the Ministry of Women Rights, child development, family welfare and Ministry of Education. 0% of pre-school are run by the state. In 1998 Ministry of Education Acts put the teacher pupil ratio of 1:19. The sector is dominated by untrained caregivers with no minimum qualification. There are three types of staff for example school directors, teachers, and assistant teachers. Teachers have a general education of specific training for pre-school teaching provided by credited Mauritius institute of Education. Teachers and their assistants are paid by the government. Teachers, helpers, learners and auxiliary staff are paid by Parents Teachers Association (PTA). The researcher found that in Kenya after independence the government got directly involve in education activities of young children. Nursery schools and Day-care centres were established. They became directly under the Ministry of Health and Home Affairs. These ministries inspected schools that were stated at that time. The responsibility was later shifted to the Ministry of Education. Many seminars were held which covered all areas including co-ordination, supervision, provision of materials, research and sources of finance. Training programmes were organized for trainers and supervisors so that they could monitors and evaluate ECDE programmes in the grassroots level. However currently according to Ngaroga(2006) the government to contributed to the current expenditure on early childhood development education (ECDE) is 0. 1% where as the primary education is free. At the county level, the ECDE teachers are employed and paid by different employers namely community, parents, local authorities or Faith Based Organizations (FBO). This combination of emotional security and stimulation does not just happen. Those developing and implementing curriculum should bear in mind the ways in which they will create these. Active planning of good routine and activities as well as toys and equipment that will encourage children to play and explore is fundamental. Teachers, caregivers and parents ought to have knowledge skills and attitudes towards helping children to acquire them. Despite government vision to have education for all by the year (2015), quality education has never been realized since the ECDE sector has not been given the attention it deserves. Ngaroga(2005) states that little has been done about educational assessment which should be conducted by various professionals in order to establish the educational needs of the child. This involves very thorough examination of the child in relation to the capabilities and handicap the child is identified to be having. This assessment involves various personnel in different fields. Evaluation and monitoring motivates the learner and measures his or her achievement of the intended objectives and progress. It also enables teachers to give an objective report of an individual child’s performance and determine the usefulness of the method used in teaching children. Thus provides the basis for improving educational programmes.

Continuing Professional Development In HRM

Continuing Professional Development In HRM In this essay the author presents a critical evaluation of the four stages of the Continuing Professional Development (CPD) cycle as a tool to support her CPD in Human Resource Management (HRM). The CPD process can be carried out by undertaking step-by-step process (see, Figure 1). However, the basis for most training remains the traditional training process system (see Figure2). Thus, we will use the traditional training process system for our analysis. Defining the CPD poses an interesting problem although a number of eminent researchers and organisation have categorised the different approaches. The Chartered Institute of Personnel and Development (CIPD) define CPD as the need for individuals to keep up to date with rapidly changing knowledge (Website 1). Other organisations refer to structured processes to maintain, develop and enhance skills, knowledge and competence both professionally and personally in order to improve performance at work (Website 2). The Chartered Institute of Management (Website 3) states that Effective CPD is a commitment to professionalism it shows that you have taken personal responsibility for ensuring that you have the skills and knowledge necessary to meet the challenges of an ever changing world. The process should benefit the individual, and also the business as a whole. Evaluation of the four stages of the CPD cycle The traditional training process system (see Figure2) of CPD cycle comprises four main steps: 1) Identifying development needs, i.e., identifying training and learning needs; 2) devising a learning plan prioritizing needs and selecting appropriate activities; 3) undertaking development activities and; 4) recording and evaluating outcomes (Megginson Whitaker, 2007). Now, if we consider the contents of the MSc in HRM, in relation to the CPD cycle and the authors approach to achieving her goals, i.e., completing the MSc in HRM with at-least merit pass for most modules together with appropriate particle experiences. The first step is that identifying development needs. According to Inglis (1994) identifying development needs means developing an Extraordinary Realistic Self Image (ERSI), which should consist the elements of work it self, reflection by self, feedback from others, individual psychometric self -diagnostic measures, organizational metrics and professional metrics. Moreover in the case of individual identifying development needs includes, feedback from others, self-assignment, reflection, personal professional congruence and aspirations / dreams. In this case, the author as an individual, taking all the above factors into consideration she set up her development needs as follows; by studying MSc in HRM she wish to develop her ability to make an effective contribution at a strategic level in todays rapidly changing organizational contexts, internally or externally. She also wants to learn more about the effective management and utilization of human resources in organizations. By the end of this course, she hope to achieve more knowledge about strategic perspective and operational perspective, also she would like to gain more knowledge and skills to motivate and manage employees, and become a reflective practitioner in this specialist field, so-called human resources management, and develop a strategic understanding of HRM in relation to organizational processes. At present the author is only an affiliate member of the CIPD and by the end of the course she aims to gain graduate membership of the CIPD and in the long time her as pirations is to become a fellow of CIPD. Now, she needs some criterion for deciding which of these needs should be given priority. In relation to this Stephen Covey (1990) emphasized the need to focus on the areas that are important and non-urgent. Megginson (1994) created a framework called SPICE, which covers a range of areas and has a memorable acronym. SPICE involves setting goals in the areas of spirit, physical, intellect, career and emotion. Another model presented by Hawkins (1999), so-called BEST model suggests that we can set goals that get the best out of us if we look for goals that help us to: Broaden move us into new areas; Enjoy get us doing more of the things that we love; Stretch take us into new areas, doing more, facing bigger challenges; Think -challenge our understanding and mastery, demanding deeper insight. The next framework to take into account is the modes model discussed in Boydell and Leary (1996). Each mode has certain key characteristics and strengths, and the large movements of our life, wh en we notice that we are viewing the world from a radically different perspective are about moving from one mode to the next. Figure 3 briefly describes each of the modes, which may help to identify where we stand in our development. The model begins at the bottom and as we develop we work up through the modes over the years. The author is adopting the BEST (Broaden, Enjoy, Stretch, Think) model for prioritizing her needs and selecting appropriate activities, it is in her view that this model is more appropriate to her case. Because, undertaking the MSc in HRM she gains more knowledge and skills in the field of HRM. She is enjoying doing the course and doing more of the things she love. On the other hand the course is quite a challenging one due to the nature of the course contents and the mode of study (i.e., full time) also the time constrain is a big factor. Thus, she is stretching her self to balance the professional and personal life. However, her desire to think ahead and fulfill her ambitions allows her to face the challenges and demanding her to do more to get a deeper insight of the subjects. Now, moving on to undertaking development activities, these should be in the form of professional work-based activities (e.g. work project and new task), courses conferences (e.g. CIPD branch meetings), and self-directed informal learning (e.g. reading, action learning and reflective diary). In relation to this the author is engaged in professional work-based activities via work-placement, which allows her to use the theories into practices that she learned though formal lectures and further readings. Moreover her self-directed informal learning such as readings, allows her to use wider theoretical concepts into her assignments, exams, and practical activities. This allows optimizing her knowledge and skills, as well as achieving her goals with confidences. Recording and evaluating outcomes the process of writing helps us to distil experiences, recognize patterns and discern trends. It enables us to remember what has gone before and capture lessons for the future. It can also be kept for CIPD upgrading applications (Megginson Whitaker, 2007). The author has included an evidence of her own reflecting back Continuing Professional Development (CPD) record and moving forward plan, which spans the period of her MSc in HRM taught programme and plan for further development. She was very pleased about her overall performance so far, but it is in her own view that she could have done even better in one or two subjects, however due to time constrains and other factors which are beyond her control made it difficult to perform on a highest level for those two subjects. Thus, for the future tasks, she will prepare well by reading wide range of materials including lectures notes and gathering vital information from varies sources, for example, this is particularly very important for her dissertation that will be the immediate future task for her. Furthermore, better manage the time and plan ahead early as possible, and she believes that will leads to the better outcome. So far, the authors approach to formal educational CPD activities (MSc in HRM) explained generally with respect to CPD cycle. Now, she considers the whole CPD process by identifying further needs to journey through the CPD cycle again. With respect to MSc in HRM, assessing her current skills, she studied wide range of HRM functions, models and methods used in organisations. Through these studies she is now able to analyse and critically assess the function of the manager and organisation based management structures alongside the role of human resource management within a range of organisational settings. The authors able to demonstrate a critical understanding of a range of methods and models used in organisation and business analysis from the perspective of human resource management. She have an idea of how leadership developments and how learning development is functioning in an organization (e.g. coaching, and e-learning) and how is the annual pay review managed and application of Performance Related Payment (PRP) system worked; also an up-to date information about current legislations; the employee communications and how the people resourcing strategies managed. Thus, she has insight knowledge of wider area of Human Resource Management (HRM). Moreover the author is able to demonstrate a theoretical and critical understanding of the actors, context, mechanisms, processes, and procedures that regulate and shape the employment relationship, including an appreciation of the contrasting perspectives and interpretations within employment relations. Furthermore, she can demonstrate critical understanding and analytical awareness of how employment relations concepts, policies and practices are applied within organisations to contribute to the management of people and organisational performance. As she reflecting on the outcomes, it is her view that she need to apply the knowledge and skills gained over the year through her studies. However, it is important to note that the author developed her HR skills in the area of Employee Relations (ER) through the work placement; it has strengthened her ability through project management in real life situation. Recommendations As the CPD cycle continue throughout her professional life, for the authors immediate future practices the following activities are recommended. Firstly, drafting a realistic moving forward plan, this should contain the key areas of development, that has to be achieved in the next year or so, and a time scale for the review of professional development needs. Secondly, networking and improved communications with academic and industrial communities within the HRM field is greatly encouraged. This allows her to exchange ideas and other information for optimised performances for her self and the organisation. Finally, continuing work based training is recommended for long-term development of her career. Summary In this essay critical evaluation of the authors approach to the formal educational learning CPD activity (i.e. the MSc in HRM) with reference to the various stages of engagement with the CPD cycle is presented. Conducting this formal educational learning activity the author seeks to broaden and deepen her awareness of the topic of Human Resource management, knowledge and skills. The course covers theory as well as practical applications (i.e., through the work-placement), and lead to a qualification (MSc in HRM). Within the context of CPD process, the authors reflection on her own CPD from both a practical and a theoretical point of view are presented. Furthermore, the authors motivation, engagement and management activities related to the MSc in HRM scheme are described. Finally some recommendations are suggested for the authors future practice.

Computer Viruses :: essays research papers fc

IntroductionIn the past decade, computer and networking technology has seen enormous growth. This growth however, has not come without a price. With the advent of the "Information Highway", as it's coined, a new methodology in crime has been created. Electronic crime has been responsible for some of the most financially devastating victimizations in society. In the recent past, society has seen malicious editing of the Justice Department web page (1), unauthorized access into classified government computer files, phone card and credit card fraud, and electronic embezzlement. All these crimes are committed in the name of "free speech." These new breed of criminals claim that information should not be suppressed or protected and that the crimes they commit are really not crimes at all. What they choose to deny is that the nature of their actions are slowly consuming the fabric of our country's moral and ethical trust in the information age.Federal law enforcement agencies, as well as commercial computer companies, have been scrambling around in an attempt to "educate" the public on how to prevent computer crime from happening to them. They inform us whenever there is an attack, provide us with mostly ineffective anti-virus software, and we are left feeling isolated and vulnerable. I do not feel that this defensive posture is effective because it is not pro-active. Society is still being attacked by highly skilled computer criminals of which we know very little about them, their motives, and their tools of the trade. Therefore, to be effective in defense, we must understand how these attacks take place from a technical stand-point. To some degree, we must learn to become a computer criminal. Then we will be in a better position to defend against these victimizations that affect us on both the financial and emotional level. In this paper, we will explore these areas of which we know so little, and will also see that computers are really extensions of people. An attack on a computer's vulnerabilities are really an attack on peoples' vulnerabilities. Today, computer systems are under attack from a multitude of sources. These range from malicious code, such as viruses and worms, to human threats, such as hackers and phone "phreaks." These attacks target different characteristics of a system. This leads to the possibility that a particular system is more susceptible to certain kinds of attacks. Malicious code, such as viruses and worms, attack a system in one of two ways, either internally or externally.

To Kill A Mockingbird Essays: Why Defend a Black Man? :: free essay writer

To Kill a Mockingbird: Why Defend a Black Man? Why did Atticus defend a nigger? What was the point of being the advocate for a black man? It doesn't matter if their guilty or innocent, you can ceaselessly and effortlessly convict the animals for their color vice. You can even turn a blind eye to the obvious truth. And so did the "people", the white, narrow-minded, bigoted and hypocritical people of Maycomb. The justification for why Atticus broke from the norm, and acted unlike most others in his community, can be compared to the motive of the central character in the novel, A Time To Kill, written by John Grisham. The comparative character, a lawyer named Jake, also endangers not only his own life but his family's, by defending a Negro. He is compelled to undergo such a risk as he believes he is protecting an innocent man. Despite the fact that he is black. Jake could not live with himself if he failed to give his utmost effort in clearing the accused, Carl Lee Hailey's, name. The lawyer feels that it is his obligation to humanity to do so. Similarly, the case Atticus accepts is something which goes to the essence of a man's own conscience. Atticus is unable to treat the underdogs of the town how the majority of people act towards them. Clearly the people of Maycomb are narrow-minded, bigoted and hypocritical, and Atticus Finch is not. Nothing can be done to make the prejudi ced, perverse people hear the truth. This dogmatic attitude does not occur exclusively between the whites and the Negroes either. The community's unsubstantiated stories about other citizens also demonstrate their heedless to the truth and prejudiced natures. Arthur Radley, otherwise labelled Boo, has for decades been maliciously slandered, in the county. The people that have done so do not know Arthur, and the reason they can make such judgments escapes me. When there was a series of pets being mysteriously slaughtered, the consensus was that it was performed by Boo. Later, when the culprit transpired to be someone else, most people were still rooted in the belief that Boo was to blame. They could not believe the truth. And all unsolved crimes committed, in the area, have been manufactured solely by him. If your garden freezes it is because he breathed on it and nuts and other fruits, grown on the Radley property, are considered poisonous.

Uc Regents vs Bakke Case Brief Essay

Allan Bakke. a thirty-five-year-old white adult male. had twice applied for admittance to the University of California Medical School at Davis. He was rejected both times. The school reserved 16 topographic points in each come ining category of one 100 for â€Å"qualified† minorities. as portion of the university’s affirmatory action plan. in an attempt to right longstanding. unjust minority exclusions from the medical profession. Bakke’s makings ( college GPA and trial tonss ) exceeded those of any of the minority pupils admitted in the two old ages Bakke’s applications were rejected. Bakke contended. foremost in the California tribunals. so in the Supreme Court. that he was excluded from admittance entirely on the footing of race. Issue: Did the University of California violate the Fourteenth Amendment’s equal protection clause. and the Civil Rights Act of 1964. by practising an affirmatory action policy that resulted in the perennial rejection of Bakke’s application for admittance to its medical school? Opinion: The particular admittances plan is unconstitutional. but race may be considered as a factor in the admittances procedure. Justice Lewis Powell ( J. Powell ) . composing for the tribunal. says that the Supreme Court of the United States ( Supreme Court ) should non pay attending to past favoritism in reexamining the policies of the University. as this is tantamount to leting political tendencies to order constitutional rules. J. Powell determines that accepting a minimal figure of minorities merely to cut down the traditional shortage of such persons in the medical profession is unconstitutional. as it gives penchant to an person on the footing of race entirely. The major finding of the Supreme Court is whether or non racial penchant may be used to advance diverseness of the pupil organic structure. J. Powell argues that puting aside a specified figure of minority slots is non congruous to the purported end – minority pupils in themselves do non vouch a diverseness of point of views in the educational environment. Significance: Although race may be a factor in finding admittance to public educational establishments. it may non be a exclusive determining factor.

Audience expectations Essay

In this essay I will discuss how Arthur Miller set out the first scene of the play, ‘The Crucible’ to prepare the audience for what the play is about, and how well he did this. I will look at the dramatic devices, language etc.  The play ‘The Crucible’ has strong links with the USA in the 1950’s when communism was a problem. The name of the play creates parallels between Salem 1692 and the USA 1950s. A definition of crucible can be, â€Å"used to extract impurities† this is related Salem 1692 because the judges and townsfolk were trying to purify the village from witches whilst Joseph McCarthy was trying to purify the USA of communists. People’s views and opinions have not changed since the 1600s and people believe only one way is right, communists and witches are both evil and therefore should be rid of, this is what miller is trying to portray about the world. No-one gets a chance to prove themselves or prove they are good and mean no harm. If you are a witch or a communist you are evil and it’s not acceptable therefore the only thing to do it get rid of them. This is shown in the play by the fact that lots of people in the village are being accused of witchery, and you die whether you have an excuse or proof that your not a witch, if you admit it you are saved but have to promise you want to come back to the lord but if you are truly faithful to the lord such as goody Proctor, you will not falsely admit to being a witch and therefore will be killed. Miller uses dramatic devices in the play ‘The Crucible’, one of these devices is dramatic irony. This is when the audience knows something about a certain character but the other characters don’t. They are like secrets no one knows apart from the characters involved. This creates tension as it seems as I everyone is hiding something. Miller uses this technique when the audience knows that Proctor and Abigail had an affair but the other characters are not aware. The audience then gets frustrated because it seems so obvious to them and they want to tell the characters what’s going on. He also uses this when the characters don’t know that Abigail is lying and the accusations are not real. The audience think it is so simple to realise what is going on because they know there is no such thing a witches. And the audience knows that dramatic irony is a clear device used throughout the play. Exits and entrances are also used in the crucible; this is so the characters can have their private conversations like Abigail and Proctor. This creates confusion between the characters as they all have secrets, this then creates panic of others finding out and this panic can grow like Abigail’s panic grew for her being found out to be untruthful. This panic grew and grew until she was confessing random names/accusations. â€Å"I saw goody Sibber with the devil!†, â€Å"I saw Goody Hawkins with the devil!†, â€Å"I saw Goody Bibber with the devil!†, â€Å"I saw Goody Booth with the devil† † The audience however would know that Abigail and her friends are making it up because there is no such thing as witches. Another technique is the use of offstage action these are events that are not shown but they are mentioned. This is like the affair between Proctor and Abigail, this happens before the play begins. Also the audience doesn’t see the dancing in the forest they only hear about it, they don’t see it. This is the driving force behind the story; the audience are intrigued by what is going on.  At the beginning of the play there is an overture, Miller begins the play by describing the setting and the scenery in detail, this is so the audience can see what it is like and will help them understand what is going on in the play. â€Å"A narrow window on the left† the detail is important in linking the beginning with the rest of the play, as later on in the play, Betty uses the window, previously described to attempt to jump out of, screaming â€Å"mama†, and this shows hysteria in the play, it is obvious to the audience that introducing themes of witchcraft will cause hysteria. â€Å"Uncle, themes of witchcraft are all about†, all the rumours of witchcraft could have calmed down if Abigail hadn’t said Betty had fainted, which is a blatant lie because she didn’t know Ruth had apparently ‘fainted’ as well. â€Å"We did dance uncle†, a bad mistake by Abigail, letting Parris know he was right he was right and therefore giving him more to suspect about witchcraft, â€Å"and when you leapt out of the bush so suddenly, Betty was frightened and then she fainted†.

Healthcare Industry Grid

Healthcare Industry Overview Grid University of Phoenix Susie Hughes HCS 235 August 1, 2011 Ms. Frutchey Healthcare Industry Overview Grid Complete the Health Care Industry Overview Grid that is located below. There are many areas within the health care that are options for career placement or advancement. Research different fields within the industry, such as pharmaceutical/drug, health information systems, and long-term care/gerontology, and fill in each box to contain information regarding the health care industry. There is an example that is already started to help with the process, but ensure you include adequate information to support your findings. Use a minimum of three references to support your information. This assignment is due in Week Three. Industry| Career Explanation| Industry Examples| Role of Health Care Personnel| Manufacturing (Equipment/Supplies)| Offers a wide selection of medical equipment and supplies, from home-health products to examination room products to fit the every individual’s health care needs. Professionals, organizations, and associations may find quality and affordable medical equipment and supplies for clinics, hospitals, nursing facilities and home health environments. | Surgical/medical instrumentsOrthopedic, prostheticsAppliance/suppliesDental equipmentx-ray apparatusrelated irradiation equipmenthospital beds stethoscopesBlood pressure cuffsWound care supplies| Biomedical Equipment Technician- Maintains adjusts, calibrate and repair a wide variety of electronic electromechanical and hydraulic equipment used in hospitals and other medical environments. Medical Supply Representative- Engages in selling and marketing of healthcare products, supplies and equipment. Medical Equipment Delivery Driver- A individual that picks up and delivers medical supplies and equipment. (www. bls. gov)| Pharmaceutical/Drug | Pharmaceutical and medicine manufacturing industry develops and produces a variety of medicinal and other health-related products that save the lives of millions of people from various diseases and permits many people from suffering from illness to recover to lead productive lives (www. ls. gov). | Develops/produce, and markets medicine approved by the FDAAre allowed to deal with generic/brand named drugs and medical devicesAntibioticsTranquilizersOver-the-counter drugsVitaminsVaccinesSerumsMedicinal Chemicals| Chemist- Searches for new knowledge about chemicals and use it to improve the quality of life. Molecular Biologist- Work in government, hospitals, collegiate institutions and pharmaceutical companies, performing molecular t est to understand disease. Director of Pharmaceutical Manufacturing Operations- Responsible for the FDA compliant manufacturing of clinical supplies and commercial product. Operations also include packing, shipping and receiving materials. (www. bls. gov)| Health Information Systems| Deals with resources, devices, and required methods to store, retrieve,s assemble patients' health information including medical history, symptoms, examination results, diagnostic tests, treatment methods, and all other healthcare provider services. Technicians organize and manage health information data by ensuring its quality, accuracy, accessibility, and security. (www. bls. gov)| EMR-electronic medical recordEHR- electronic health recordsMaster Patient IndexPatient SchedulingBilling/Claim Process(Chin, 2010)| Health Information Management System Technician- Handles databases, planning for information system, identifies existing/future information requirements and expands health policy. Medical Coder- Assigns codes to special medical procedures and services for billing private/public insurance companies. Registered Health Information Administrator-Responsible for the upkeep of patient’s records in a hospital or other health care facility. (Hill, 2010)| Long-Term Care/Gerontology| * Long-Term Care/Gerontology is an area of health care that deals with, and examines the aging population. | * Home Health care facilitiesNursing HomesAssisted Living CommunitiesRetirement HomesRehabilitationHospiceMental/Substance Abuse Facilities| Bio gerontologist- Studies the physical and biological affects of aging. Long-Term Care Nurse- Tend to the physical and emotional needs of the aging or chronically ill. | References Bureau of Labor Statstics. Occupational Handbook 2010-11 Edition. (2011). Retrieved from http://www. bls. gov Chin, D. (2010). Types of Health Information Sytem. Retrieved from http://www. ehow. comlist_6860442_types_health_information_systems. html Hill, J. (2010). Career in Health Information Systems. Retrieved from http://www. ehow. com/list_7221980_careers_health_information_systems. html

Free Essays on Opening Two Acts Of King Lear

The opening two acts of William Shakespeare’s play, King Lear, contain numerous displays of true duty as well as false duty. The characters demonstrating false duty are: Edmund, Goneril and her sister Regan. True duty is best exemplified through the actions of Kent, Cordelia and the Fool. Shakespeare expresses his understanding of right and wrong best through King Lear’s eldest two children, Goneril and Regan. Both of these individuals undoubtedly show how ungrateful and disrespectful they truly are. This is shown through their lack of decency and hospitality when Lear is a guest at their estates. Initially, Goneril is rude to her father when she is a host to him at her estate. She treats Lear with very little respect, is constantly wining and she complains about every little thing pertaining to Lear’s stay at her home. An example of this, in specific, would be the rowdiness of Lear’s entourage of one-hundred knights. After being tremendously saddened by his daughter Goneril, he is almost in disbelief due to the fact that he has been treated so improperly. Due to Lear’s discontent with Goneril and her lack of hospitality, he vacates the premises. In the hopes that his other daughter Regan will show him an increased level of respect and w armness, Lear travels to her home and stays with her. Despite all hope King Lear had, Regan turns out to be just as miserable as her sister and she denies him the very bare essentials or slightest kindness that would be expected of any host. The attitude and resentment radiating from Regan is even more despicable than that of her sister Goneril. Both of Lear’s daughters have turned their backs on their father and the moral duty that they should be performing under any circumstances. The attainment of power by Goneril and Regan makes them forget about all of the gifts and treasures bestowed on them by Lear and they feel as if he has no future use to them now. Goneril and Regan are two dir... Free Essays on Opening Two Acts Of King Lear Free Essays on Opening Two Acts Of King Lear The opening two acts of William Shakespeare’s play, King Lear, contain numerous displays of true duty as well as false duty. The characters demonstrating false duty are: Edmund, Goneril and her sister Regan. True duty is best exemplified through the actions of Kent, Cordelia and the Fool. Shakespeare expresses his understanding of right and wrong best through King Lear’s eldest two children, Goneril and Regan. Both of these individuals undoubtedly show how ungrateful and disrespectful they truly are. This is shown through their lack of decency and hospitality when Lear is a guest at their estates. Initially, Goneril is rude to her father when she is a host to him at her estate. She treats Lear with very little respect, is constantly wining and she complains about every little thing pertaining to Lear’s stay at her home. An example of this, in specific, would be the rowdiness of Lear’s entourage of one-hundred knights. After being tremendously saddened by his daughter Goneril, he is almost in disbelief due to the fact that he has been treated so improperly. Due to Lear’s discontent with Goneril and her lack of hospitality, he vacates the premises. In the hopes that his other daughter Regan will show him an increased level of respect and w armness, Lear travels to her home and stays with her. Despite all hope King Lear had, Regan turns out to be just as miserable as her sister and she denies him the very bare essentials or slightest kindness that would be expected of any host. The attitude and resentment radiating from Regan is even more despicable than that of her sister Goneril. Both of Lear’s daughters have turned their backs on their father and the moral duty that they should be performing under any circumstances. The attainment of power by Goneril and Regan makes them forget about all of the gifts and treasures bestowed on them by Lear and they feel as if he has no future use to them now. Goneril and Regan are two dir...

The Walt Disney Company Case Study Essays

The Walt Disney Company Case Study Essays The Walt Disney Company Case Study Paper The Walt Disney Company Case Study Paper BUSMRH 4490 Strategic Management Case 2 The Walt Disney Company: The Entertainment King Kaitlyn Kisiday Alex Maicks Chelsea Parker Jonathan Russ Ryan Terek 1. ) Why has Disney been successful for so long? Disney has sustained prolonged success for a variety of reasons. One source of success was the way Walt and Roy Disney decided to manage the company internally when the organization was founded in 1923. Disney emphasized teamwork, communication, and cooperation in the workplace to make employees feel valued and strengthen their commitment to the company. These values remain at the core of Disney’s corporate culture, and have been formally incorporated into their new-hire training program at the company’s corporate university. With the use of animation, Disney can control an entire entertainment experience, unlike actors, because cartoon characters and their environment can be created and controlled by imagination. Disney’s most distinct corporate skill, according to former CEO Michael Eisner, is the ability to manage that creativity. Eisner encouraged innovative ideas and was protective of the company’s creative efforts even at their earliest development. Emphasis on this development allowed Disney to take advantage of opportunities in the market and often become the first mover. Disney has proved successful at determining which advantages would be sustainable and which should only be temporary. The main contributors to prolonged success have been the results of the key strategic decisions made by the organization regarding diversification. Disney has used diversification to create additional sources of revenue beyond cartoon shorts and feature films by expanding vertically into television, theatre, retail, and the internet. Creating divisions outside production, such as Disney Music Company, Disneyland, Disney Cruises, and DisneyQuest, created cross-promotional opportunities among Disney’s products, services, and strengthened the brand itself. Disney’s ability to effectively manage both vertical and horizontal integration into a wide array of business activities and projects continues to drive the company’s progress and profit. 2. ) What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years? Michael Eisner entered Disney as CEO in 1984, and committed his efforts to producing annual revenue growth and return on stockholder equity in excess of 20%. He also pledged to strengthen the Disney brand and protect corporate values of quality, creativity, entrepreneurship, and teamwork. Believing that â€Å"managing creativity† was Disney’s most unique corporate capability, Eisner was to able harness Disney’s creative and innovative capabilities to maximize profits from new and existing operations. Rebuilding the strength of their television programming and films was an important part of this strategy. Disney increased its presence on network television to re-establish Disney as a producer of quality programs, and increase demand for Disney’s other entertainment ventures. The Disney Sunday Movie, debuted on ABC in 1986, and was followed by the popular Golden Girls on NBC, and production of syndicated non-network shows. Disney also increased their screen presence and generated revenue by selling older programs to other networks through a newly created syndication operation. A struggling movie division produced two films, held only 4% of box office share, and generated a profit of only a $1 million 1984 [Exhibit A, page 6]. To increase film output, Eisner used the Touchstone label to compete in new segments of the film industry, predominantly comedies, without diminishing Disney’s core audience. These films were produced on moderate and closely managed budgets with intent to be profitable rather than to become the next box-office juggernaut. Disney also increased the output of their animated films though investment in new technology and human capital and the decision to release these films every 12 to 18 months, versus every 4 to 5 years. After four years, the Disney film division reached an averaged output of 15 to 18 films per year, produced the highest earning film in 1988, Who Framed Roger Rabbit, and became the market leader with 19% box office share. Most impressively, income from the movie division grew from $1 million in 1984, to $34 million, $54 million, $131 million, and $186 million in each corresponding year. Income from Disney theme parks increased more than 200% during Michael Eisner’s first years, from $186 million in 1984 to $565 million in 1988 [Exhibit A, page 6]. New national advertising, increased park capacity, expanded hours of operation, and increased ticket prices contributed to the short term increase, while investments in new attractions, event spaces, and hotel development would help sustain steady profits into the future. In 1984, income from consumer products totaled $54 million [Exhibit A, page 6]. The new leadership and direction of the company under Michael Eisner from that time renewed the strength of Disney’s brand equity. A stronger brand supported development in the consumer products division of the â€Å"retail as entertainment† concept. The Disney Store, launched in 1987, achieved twice the average rate of sales per square foot in the retail industry. By 1988, income from consumer products totaled $134 million, increasing by more than 140% during Eisner’s first years as CEO. Successful leadership by Michael Eisner at Disney’s top resulted in financial success at Disney’s bottom line. Disney’s net income increased from $242 million in 1984 to $885 million by 1988. Over the same period of time, income growth averaged 40% each year, and Return on Equity reached 24% and 25% in 1987 and 1989, respectively. 3. Does Disney pursue vertical integration? Apply transaction cost economics to understand Disney’s vertical expansion decisions. Disney pursued vertical integration in a variety of ways. Aside from cartoon shorts and animation films, Disney expanded to enter the television, internet, and theme park markets with creations such as Disneyland, DisneyQuest, and the Disney Channel. Disney saw the internet as a possible distribution channel for its film library and its sports and news programming. Disney believed that the internet would soon be where entertainment in the home consolidates. Disney also pursued forward vertical integration. Disney ended their relationship with distribution partner RKO in 1953 and created Buena Vista to save distribution costs for their animated films. Disney was able to save ? of their gross revenues due to this decision to distribution their movies themselves. Disney also further improved the bottom line by avoiding exorbitant salaries by developing the studios own pool of talent. Disney also employed forward integration through the initiation of Disney Stores. This provided Disney with a wholly owned retail outlet to distribute product through that generated sales per square foot at twice the average rate of traditional retail. Disney Stores allowed Disney total control of customer experience and brand management in that space. The EuroDisney project is an example of Disney’s use of vertical disintegration. Although responsible for the design, development, and operation of the park, Disney did not have a majority ownership. Investment from outside parties limited their initial investment and share of risk. Disney chose to give up sole claim to the profits of EuroDisney in exchange for a fixed percentage of ticket sales and revenues. In many its operations, Disney employs a vertical integration strategy because it eliminates much of the transaction costs that come from working with the market, such as the possibility that the markets may fail. Creating contracts is another cost, as contracts take time and are difficult to form in a way that satisfies both parties involved, in an attempt to cover all possible contingencies. In addition, companies have their own, unique motives. When working in the market, there is always risk these other companies will work in their own favor as they come across opportunities that only benefit them. Also, Disney is very committed to holding to their values. This may create another cost in the form of conflict because they may come across differing views and cultures with other companies that do not run their business the same way. 4. ) What corporate strategy does Walt Disney employ? Identify and explain all types of diversification/integration within Disney’s overall corporate strategy. Disney employs both vertical and horizontal integration as part of their corporate strategy. The Walt Disney Company pursues a highly differentiated strategy, operating primarily in five distinct segments: Theme Parks and Resorts, Consumer Products, Media Networks, Studio Entertainment, and Internet and Direct Marketing. Theme Parks and Resorts is Disney’s second highest grossing segment. Included under this segment are all Disney Theme Parks, with the exclusion of EuroDisney, and all other resorts and resort activities. Sports teams, the Anaheim Mighty Ducks and the Anaheim Angels, as well as regional entertainment facilities like ESPNZone and DisneyQuest, are within this business line. Media networks, Disney’s highest grossing business line, can be broken down into two subcategories: Broadcasting and Cable Networks ; International. Broadcasting consists of ABC Television and Radio Network along with associated TV and Radio stations. Cable Networks and International includes ESPN, Disney Channel, Toon Disney, and SoapNet. Various newspapers and periodicals acquired through the ABC merger also fall into this business line. Studio Entertainment is a very diverse segment including: Television, Film, Home Video, theatrical, and music production, as well as, distribution and syndicated TV. Disney has created or acquired multiple movie production companies including Walt Disney Pictures, Touchstone, and Miramax, each company producing a very distinct product with a separate target audience. A similar pattern is identifiable with Disney’s various music production companies; each produces a distinct product with a distinct target market. Television production includes program development in the form of live-action, animation, and pay television services. Consumer Products consists primarily of licensing arrangements with various retailers, promoters, and publishers, where Disney allows third parties to use â€Å"Walt Disney†, Disney characters, and other intangible properties for specific purposes. Consumer Products also includes Disney Stores, Disney’s direct retail outlet. Finally, Disney also produces books, magazines, and audio and computer software for entertainment and educational purposes. Internet and Direct Marketing includes all of Disney’s’ online activities as well as the Disney catalogue. This includes entities such as the Disney catalogue, ESPN. om, Disney. com, GO. com, Etc. Aside from all the aforementioned business activities, Disney is or has been involved in many more projects and lines of business. Disney started an in-house travel company to work with travel agents and airlines to draw customers to Disney Parks and Resorts. Disney created the Disney Development Company to find the best way to utilize Disney’s unused acreage. Disney also has been involved in timeshares, night clubs, theatre operations, Disney On-Ice, and the Disney Parade. 5. ) Evaluate the benefits and costs of each type of diversification. From this analysis state and justify (through quantitative analysis) whether Disney is creating or destroying value via diversification? After analysis, Disney has an obvious benefit of diversification, mainly because it allows them to expand their initial business idea into several different markets. Disney was able to take a relatable set of characters and ideas in the film industry, and not only maximize the profits from those characters in the form of amusement parks, resorts, and other entertainment facilities, but also expand their business into other markets which may seem nrelated. While the initial start-up cost and recurring operating costs of theme parks, studios, and media networks are high, they have proven to be one of Disney’s highest grossing business ventures. For example, in 2000 theme parks generated $6. 803 billion in revenue and operating income of $1. 62 billion [Exhibit A, page 6]. These theme parks help create and support much of the Disney brand that p eople think of today, which is one of their strongest sources of value. In the media networks, Disney earned $9. 615 billion revenue in 2000 and produced an operating income of $2. 98 billion. The benefit of this venture is that Disney is able to spread their brand across the country by reaching cable audiences with the Disney Channel and ESPN stations, as well as local viewers, after their purchase of ABC. Once again, the costs and risk of creating a channel and buying a major television channel comes with high cost, yet Disney is still able to make a profit from this segment of their business. While the film industry had revenues of $5. 994 billion, expenses for the segment are high as they only saw an operating income of $110 million. This is one of Disney’s original lines of business, but it appears Disney has peaked in this segment. Even though profits aren’t as high as other segments of their business, the benefits of this segment still outweigh their costs. Additionally, due to the relatively cheap cost of consumer products line, in 2000 Disney was able to record an operating income of $455 million and with revenues of $2. 622 billion. Disney benefits by selling products related to their highly desired brand, and for a relatively low cost. Unfortunately for Disney, their internet and direct marketing line saw an operating loss of ($402) during 2000, the fourth consecutive loss for this segment. Disney once again tried to carry success over from their well established brand into a new segment. However, the costs and demands of owning and running an internet and direct marketing line appear to be outside of Disney’s core competencies. Even though they may have foresight to predict the importance of e-commerce in retail, Disney has yet to make a profit of this segment. Further supporting the benefits of Disney’s diversification is Disney’s Index on the S;P 500, having reached over 1,000 for the last three years of data provided (1998-2000. ) These marks were the highest Disney has ever reached in this Index, according to the data provided, and achieved at the height of Disney’s diversification. This upholds the position that Disney does produce value through its diversification into many different business ventures. 6. ) Which expansion modes have Disney utilized to implement its corporate strategy? Use facts from the case to identify the benefits and costs of each expansion mode. Disney has pursued three primary forms of expansion: Vertical expansion, Horizontal expansion, and Geographic expansion. Vertical and Horizontal expansion refer to Disney’s various product and business lines, and geographic expansion refers to Disney’s physical presence. Disney owns or has licensed parks on three different continents. By expanding geographically, Disney has become one of the most recognized brands in the world, in large part due to their physical presence. By having operations in multiple counties in several parts of the world, Disney is able to gain expertise and knowledge that can help it more closely connect it to its target market. Creating new parks, resorts, or other entertainment facilities carries huge initial start-up costs and recurring fixed costs. It also adds numerous employees and operations that can become difficult to manage efficiently. Expanding horizontally allows firms to take advantage of economies of scale by lowering the average cost per unit by spreading fixed costs over greater production. Another key advantage is the potential to gain new distribution channels. Following the ABC merger, Disney gained over 20 radio stations and many print media outlets. Seemingly, the primary motivation for Disney to integrate horizontally appears to be for economies of scope. Economies of scope is the utilization of a wider array of available resources to new create synergies. After Disney merged with ABC, they were able to utilize economies of scope through cross-promotion. They could advertise and tie-in Disney products on the acquired ABC media outlets and vice versa. Another advantage of vertical integration, made obvious through the merger with ABC, is the gain in market share. Though not stated explicitly, it’s not difficult to image that Disney may have gained substantial power in negotiations with cable and satellite television providers after merging with ABC. A major cost of horizontal integration comes from a new, bloated company. Departments become redundant across the organization, and the company becomes inefficient. Acquisitions like this also are accompanied by months and months of paperwork that ultimately distracts from the company’s primary operations. Disney and ABC were forced to mesh together two distinct corporate cultures. This can irritate and de-motivate employees, ultimately causing further inefficiency. Vertical expansion can create better coordination within the supply chain. When Disney created its own distribution company, Buena Vista, they were able to directly control all operations involved in the distribution of their media, eliminating the potential costs of negotiations and hold-ups. Another benefit captured by creating Buena Vista was the ability to capture downstream profit margin. Vertical expansion could eventually lead to Disney gaining more core competencies. Achieving lower unit cost, better coordination, and increase in core competencies create higher entry barriers for potential competitors. Vertical integration can also cause a firm to become too large and complex to efficiently manage. Owning and operating completely different business’ under the same corporation requires expertise in many different areas be successful, which can be a substantial cost. Exhibit AThe Walt Disney Company Financial Data, 1983 – 2000 ($ millions)